ASTC will pick the best 5 and then allow the public to vote. The logo with the most votes wins. Hopefully, the new logo will go up in January of 2022.
The creators name/organization will go on the 2021 Hall of Fame and Sponsors page, and they will receive plank owner status with ASTC. There will be no money reward.
Environment. The logo should capture the true landscape of the region. This means rolling hills and not peaks. There should be water involved due to the large amounts of rain on this side of the continent. This logo will capture the true authenticity of the region and help ASTC with the vision of turning tourists into stakeholders.
Economy. This format will allow any person or organization to submit a logo and compete with respectable marketing firms. This is a classic example of the deflationary effects of Business Management Information Systems. The little guy can produce at the same level as the big guy, and get the recognition.
Society. This finding a logo approach allows everyone to participate. This will increase equity and motivate others that ASTC likes input from people who care. Remember, never turn away someone who cares.