Sadly, many organizations do not have such measures and it only takes minutes to set up an account that is free. There is a market failure here.
Creators of such twitter accounts can rely upon the hospitality of a cadre residents who know the area the best, and who actually like to help travelers and strangers. Therefore, tourism employees can mostly moderate content. It is imperative that every tourist receive a response because they know people are reading and choosing not to connect with them.
A secondary objective is to help trip planners who plan their trip weeks in advice have a much better tourism experience by getting guy on the ground information when creating their vacation.
A tertiary objective is to show case the hospitality culture that the region is known for. This will create more interest for tourists to relocate to the region and live and work and be amongst folk who are more friendly.
Environment. More informed tourists will travel to less crowded outdoor sites or reschedule, if given the current conditions on the ground, and most importantly alternatives that are similar. This helps reduce negative impacts on the landscape and natural resources.
Economy. A more satisfied tourism experience will create return trips and positive reviews in person and on social media.
Society. Helping others connect with one another should be the greatest achievement of social media. Just a few friendly stakeholders on each twitter account can help out strangers with important and relevant information, which could mean all the difference in a good or bad outing in our region of Appalachia.