3rd Quarterly Report. 2021. Appalachia Sustainable Tourism Collaboration, LLC

Updated: Nov 27, 2021

ASTC 3rd Quarter Report. 2021

Even though ASTC is an LLC, we are not in competition with others. Our legal structure does not require us to be transparent with stakeholders, but our value innovation prevents us from hiding information from others. ASTC becomes stronger when stakeholders better understand the atmospherics, and economic development potential of tourism, particularly nature based tourism in our 5 state service areas.

Our primary objective for 2021 is to network and develop our brand while making our 3 websites more robust,

ASTC Home. Appalachiastc.com

Touring Events & Activities. astctour.com

Stakeholders astcstakeholder.com

Press Release



The first major focus for this quarter was overhauling the stakeholder site.

We are glad to finally create a format that will grow and help others over time.

Another major focus was to look for revenue streams to support this social enterprise. After reaching out to numerous stakeholders and getting only a response from one (The city of Norton), we decided to make some radical changes to the social enterprise.

We believe we are so far out in front with our solutions to market failures that it would take years for other stakeholders to catch up. Please see this blog.

On September 6th, the 3 sites finally hit a point where the foundation is stable. The idea is to passively let the social enterprise diffuse into the region and focus on core areas such as,

Policy Formation


Travel Specialists or Travel Agents

Tourism Consulting

Just as in the 1st and 2nd quarter, we have learned much about our 5 state service area.

Current Events

Kentucky Wildlands to promote southern and eastern Kentucky as tourist destinations

Looking ahead, Nazario explained that the next phase of The Kentucky Wildlands initiative will be designating the region as Kentucky’s first and only National Heritage Area. At the direction of Congress, the National Park Service is determining if the region’s natural, cultural and historic resources combine to form a cohesive, nationally important landscape. If the National Heritage Area status is achieved, then the region will receive technical assistance and federal funding through the National Park Service.

St. Paul Virginia to host the annual ARC meeting in October.

“St. Paul leveraged the town’s proximity to beautiful mountains and the Clinch River, one of the most biodiverse rivers in the Northern Hemisphere, to create new opportunities for outdoor recreation.”

New reports make case that natural gas production boom was a bust for Appalachia, urge economic transition

“We know that the Appalachian natural gas boom hasn’t just failed to deliver growth and jobs and prosperity so far. We now know that it’s structurally incapable of doing so,” Ohio River Valley Institute senior researcher Sean O’Leary contended during a webinar on the reports Tuesday. “[That] means that a lot of economic development strategies in the region need to be rethought.”

W.Va. parks to spend $42 million on infrastructure improvements

There will be new connecter tails that will link the Hatfield-McCoy Trails at Chief Logan and Twin Falls Resort State Parks with lodging. More than 350 cabins will also be remodeled.

One_base data had a interesting find

One bright spot to highlight: Entertainment and hospitality businesses are now employing more people than before COVID-19.”

Rock climbing booming in Kentucky as sport debuts in Olympics

“People don't really know there's a climbing mecca tucked away in eastern Kentucky,” said Billy Simek with the Red River Gorge Climbers’ Coalition.

Develop trails, ‘develop the entire region’: Counties join forces to help clear the way for adventure tourism

“Develop the entire region. You know, we can’t look at county lines anymore. We’ve kind of got to go past that,” said Slone.

The Remote Johnson City program offers up to $5,000 to move to Washington County. The cash value of the incentive depends on an applicant’s income level.

Earthlink bringing 285 jobs to Southwest Virginia

Internet provider Earthlink plans to bring 285 jobs to Southwest Virginia when it opens a $5.4 million “customer support center” in a Norton business park.

Lewisburg, WV is now taking applications for their ascend program. Results were great from the town way up north (Morgantown).

The class of 53 includes people from 21 states and the District of Columbia, one as far away as Berlin, Germany with the most new residents coming from California. The average wage of the class is $105,000 annually.

New EarthLink facility will bring 285 jobs to Norton

The company is returning its customer service operations to the United States and will build a 30,000-square-foot facility at the 200-acre Project Intersection development at the junction of U.S. 23 and U.S. Highway 58.

We will continue to push the agenda that we are on the verge of a huge change in our Coal Country service areas. Smith sees West Virginia 'on the cusp of greatness' with entrepreneurship.

Zoom Meetings

They are the second Tuesday of each month.

The 1st zoom meeting was on July 13th. No one was present.

The 2nd zoom meeting was on Aug 10th. No one was present.

The 3rd zoom meeting was cx for Sep 13th.

Zoom will be cx for the next 2-5 years; however, if you want to schedule a meeting to talk or zoom, let us know.

ASTC Community Service

ASTC President bikes/hiked the Russell Fork Trail and reported back all of the issues that the trail has. This was reported to various stakeholders. See our flickr Outings Collection for details.

New Sponsors

No Sponsors were created. No interest was shown.

ASTC Hall of Fame

This is cx for the next 2-5 years. However, if you would like to promote a steward let us know and we will help.

Financial Supports

No financial support was given.

New ASTC Contributors


New ASTC Interns

Internship Program. No Interns. No interest shown.

This is cx for the next 2-5 years.

New ASTC Volunteers

Volunteer Program. No Volunteers. No interest shown.

This is cx for the next 2-5 years.

Community Stewards

None recommended to us.

Community Volunteers

None recommended to us.