Even though ASTC is an LLC, we are not in competition with others. Our legal structure does not require us to be transparent with stakeholders, but our value innovation prevents us from hiding information from others. ASTC becomes stronger when stakeholders better understand the atmospherics, and economic development potential of tourism, particularly nature based tourism in our 5 state service areas.
Our primary objective for 2021 is to network and develop our brand while making our 3 websites more robust,
We are glad to finally create a format that will grow and help others over time.
Another major focus was to look for revenue streams to support this social enterprise. After reaching out to numerous stakeholders and getting only a response from one (The city of Norton), we decided to make some radical changes to the social enterprise.
We believe we are so far out in front with our solutions to market failures that it would take years for other stakeholders to catch up. Please see this blog.
On September 6th, the 3 sites finally hit a point where the foundation is stable. The idea is to passively let the social enterprise diffuse into the region and focus on core areas such as,
Looking ahead, Nazario explained that the next phase of The Kentucky Wildlands initiative will be designating the region as Kentucky’s first and only National Heritage Area. At the direction of Congress, the National Park Service is determining if the region’s natural, cultural and historic resources combine to form a cohesive, nationally important landscape. If the National Heritage Area status is achieved, then the region will receive technical assistance and federal funding through the National Park Service.
“We know that the Appalachian natural gas boom hasn’t just failed to deliver growth and jobs and prosperity so far. We now know that it’s structurally incapable of doing so,” Ohio River Valley Institute senior researcher Sean O’Leary contended during a webinar on the reports Tuesday. “[That] means that a lot of economic development strategies in the region need to be rethought.”
The class of 53 includes people from 21 states and the District of Columbia, one as far away as Berlin, Germany with the most new residents coming from California. The average wage of the class is $105,000 annually.
The company is returning its customer service operations to the United States and will build a 30,000-square-foot facility at the 200-acre Project Intersection development at the junction of U.S. 23 and U.S. Highway 58.
Back in the 2nd quarter we created a blog on Becoming a Trail Coordinator. There are similarities to this job/career and our 2021 Goal of a Trail Crew/s to help fill the void between small rural towns and the massive acreage on public domain land.
No interest was shown here. We did make one update to the basic plan. An organization's Logo will be on each state trip planning page that applies. We also have it set up on the Stakeholder site for a Logo and a Twitter feed on our 4 landing pages.
We actually have 2 Twitter accounts. One has a list of accounts for the 65 topics on our Tourism Site, plus a few others to help with trip planning. In time that will be how we communicate with tourists who need help on the fly.
We created a Wedding Page under the Culture category. We created a Go-Kart page, and a Transporter page. We created a Indian Country page. We only have The Eastern Cherokee Tribe on this page because we do not want it to seem like Indian Heritage is past tense, because they are are present.
We worked on adding more Guides to help Connect Tourists to the region, and improve the navigation and ease of use by adding categories of activities.
We never had anyone ask us to put anything on our 60+ Calendars.
Twitter feeds were added to each Category page (what shows up on the menu bar). If someone Adopts an Organization their twitter feed and logo would go there.
This site was completely overhauled. A brand new house, with different rooms. We gave ourselves more work, but in 2 years it will be fine. We got rid of the old categories and created 4 new categories that correspond with the name of the LLC. We then looked at our Twitter Lists and decided to make pages that corresponded to them, for example, Environmental Sustainability.
We streamlined many of the pages. For example we created an Events page that will take you to all of the separate calendars.
Not having a brick and mortar office, the carbon footprint of ASTC is extremely low.
We did not volunteer for any improvements to the environment.
ASTC should be considered a Chamber of Commerce for 112 counties. We find organizations and put their links on over 60 pages on our Tourism site. We also help entrepreneurs by offering free consultations.
We added Outdoor Marketing Pros, to our Stakeholder site. This is important because we are networking and building a system to help with tourism advertising and marketing.
The work that was put in the stakeholder site (overall) was substantial. We also created many links to organizations that help with improving communities.
We are happy with the 3rd Quarter. We now have a 2-5 year strategic plan! Instead of creating service revenue, the President will take temporary jobs inside the general 112 country area to improve skills, learn more about the region, and network while funding the LLC. The first job is with the Southern Appalachian Wilderness Stewards. He will be on a Trail Crew on the Bald River Gorge Wilderness from Sept 7th- Nov 24th. Stay tuned for some blogs and pics before the New Year.
If you need clarification or more information on a subject, please contact ASTC and we will try to help you.